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The Harris Poll Canada

The Harris Poll Canada is part of a global market research and consulting firm, providing Canadian companies with the insights and digital solutions needed to build a better tomorrow.

We exist to uncover human truths in the Canadian marketplace, with Canadian-focused sector expertise.

Discover what makes our research and consulting expertise different.

At The Harris Poll Canada we specialize in delivering unparalleled insights leveraging our suite of Harris Quest platforms and solutions. These 4 key differentiators set us apart:

Insight Communities

With your very own private research panel, engage directly with your customers to gain a better understanding of how they think, feel, and behave through our bespoke Quest Insight Communities. Deepen your relationship with your customers by conducting ongoing, agile research with our qualitative and quantitative research tools. Access as much or as little support as you need from our dedicated advisory and customer success team.

SEctor Specialists

Our Canadian team of sector specialists possess deep industry knowledge and expertise in Canadian industries including financial services, insurance, not-for-profits, utilities, telecommunications, media and entertainment, CPG, retail, technology and more. Our advisory team tailors insights for your specific sector to ensure that you receive nuanced, relevant, and actionable insights that address the unique challenges for your brand and industry in Canada.

System 1 Research

Uncover the human truths, and the hidden truths, your customers cannot express through traditional market research. Harness the power of customer closeness by tapping into our proprietary System 1 solutions, including visual semiotics and implicit association testing. We enable our clients to make real-time decisions to better predict the outcomes of your brand strategy and compete with your competitors in the Canadian market.

Canadian market expertise

We understand the Canadian market and our unique dynamics, governments, and regulatory environments. Our team has been conducting polling in Canada for over 15 years, tapping into the hearts and minds of Canadians and tracking Canadian market trends. We also specialize in research with new Canadians and hard-to-reach, niche audiences using our proprietary panel Unlock Survey. From regional variations to cultural influences, our local knowledge helps uncover the hidden truths to propel your brand forward with a Canadian lens.

Trusted By

What our clients think.

“Between their knowledgeable people and reliable tech, The Harris Poll Canada has us covered and has consistently been our go-to for our research and insights needs. In a fast-paced media environment, we rely on The Harris Poll Canada to deliver us timely & accurate insights and excellent client support, whether it be for quality brand tracking, full service qualitative or quick turnaround DIY research projects.”

Kevin Rogers
Senior Manager, Rogers Media Insights
“The Harris Poll Canada has been an invaluable research partner across many aspects of Meridian. They understand our strategies and complex segments, and always make solid recommendations on appropriate methodologies to address key business issues. Their depth and breadth of expertise in market research has made The Harris Poll Canada an excellent contributor in Meridian’s journey to strengthen our brand, products, and services.”

Jenny Xu
Senior Manager, Research

The Harris Poll Canada 50

The first-ever Canadian edition of the Corporate Reputation Quotient^® (RQ^®) study. The Harris Poll Canada 50, in partnership with Canadian Business, is based on over 5,500 interviews, offering a comprehensive ranking of how the “most visible” companies in Canada are perceived by the public.

While this is the first year the study has run in Canada, it has been running in the U.S. for 25 years. The Harris Poll RQ^® Study is a trusted ranking of the reputation of the companies most on the minds of Canadians using a framework Harris has used since 1999.

Inside the survey

What We Do

We strive to reveal the authentic values of Canadians to inspire leaders to create a better tomorrow.

Our solutions and practice areas reflect the breadth of our advisory and consulting services.

Campaign Tracking & Evaluation

Evaluate marketing campaigns to measure KPIs, identify improvements, and track performance over time.

Brand Health

Track your brand across key metrics, layered with advanced analytics options for a more holistic approach.

Corporate Reputation/RQ Canada

A brand’s reputation affects its value and equity. Corporate reputation metrics help companies assess their market position and improve their standing.

Syndicated Studies

Access relevant insights on broader market trends, consumer behaviour, and industry dynamics with our ongoing syndicated studies.

Public Releases & Polling

Measure opinions on key issues, social topics, and consumer habits with representative sampling and expert analysis.

Thought Leadership

Elevate your brand by sharing data-driven insights to help brands enhance reputation and influence industry conversations.

Agile Research

Our research platform lets clients quickly create surveys, analyze data in real-time, and access advisory or customer success support for a customized voice-of-market program.